Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.
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Elmer Wheeler (1904-1968) was one of the pioneers of persuasion, best known for his advice "Don't sell the steak-- sell the sizzle." The Fat Boy's Downfall is the sequel to The Fat Boy's Book -- in which Wheeler wrote about how he had lost 40 pounds in 80 days. "After losing all that weight he found it creeping back on him." So Wheeler reasearched how to keep the weight off and tells his story in this humorous follow-up.
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Add this copy of The Fat Boy's Downfall And How Elmer Learned to Keep It to cart. $11.15, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Wildside Press.
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