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The Fashion Business: Theory and Practice in Strategic Fashion Management

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The Fashion Business: Theory and Practice in Strategic Fashion Management - Golizia, Dario
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This book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a wholistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point, and social media.

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The Fashion Business: Theory and Practice in Strategic Fashion Management 2021, Routledge, Oxford

ISBN-13: 9780367490553

Trade paperback

The Fashion Business: Theory and Practice in Strategic Fashion Management 2021, Routledge, Oxford

ISBN-13: 9780367490539

Hardcover