In the world of fashion & luxury goods, the brand is king. As consumers, we are literally in love with brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make it happen. This book examines the relationship that consumers have with brands & comes up with some surprising results.
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In the world of fashion & luxury goods, the brand is king. As consumers, we are literally in love with brands. In fact, this desire to own brands is so strong now that we will even buy fakes to make it happen. This book examines the relationship that consumers have with brands & comes up with some surprising results.
Read Less
Add this copy of The Fake Factor: Why We Love Brands But Buy Fakes to cart. $15.95, new condition, Sold by Poverty Hill Books rated 5.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2006 by Cyan Communications.
Add this copy of The Fake Factor to cart. $38.00, very good condition, Sold by Chapter 1 Books rated 5.0 out of 5 stars, ships from Johannesburg, SOUTH AFRICA, published 2006 by Marshall Cavendish.
