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The Event Marketing Handbook: Beyond Logistics & Planning

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The Event Marketing Handbook: Beyond Logistics & Planning - Saget, Allison
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Event marketing is big business: U.S. corporations invest more than $300 billion a year in every kind of event--from webinars, tradeshows, product launches, and golf hospitality functions to user groups and customer conferences. In this handbook, an industry expert shows marketing professionals how to maximize return on investment for the dollars their companies spend on events.

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The Event Marketing Handbook: Beyond Logistics & Planning 2006, Dearborn Trade, Chicago, IL

ISBN-13: 9781419515064

Trade paperback