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The Engagement Formula: How a Simple Four-Part Formula Will Help You Grab and Hold Your Reader's Attention, Win Their Trust and Transform Them Into Life-Long Customers

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The Engagement Formula: How A Simple Four-Part Formula Will Help You Grab And Hold Your Reader's Attention, Win Their Trust And Transform Them Into Life-Long Customers - Raynsford, Jody
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Everybody Communicates. Few Engage. What's the difference between content that's read and content that's ignored? Why does some copy kick customers into action, while other copy bores them to tears? The answer lies in a simple four step formula Jody Raynsford personally used during his years as a journalist and editor, and later as a direct response copywriter responsible for six figure launches, to successfully win the reader's attention. The Engagement Formula shows you how to craft compelling, attention ...

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The Engagement Formula: How A Simple Four-Part Formula Will Help You Grab And Hold Your Reader's Attention, Win Their Trust And Transform Them Into Life-Long Customers 2015, Createspace Independent Publishing Platform

ISBN-13: 9781517454197

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