In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies.
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In a radical departure from traditional thinking, Alan Rugman proclaims globalization a myth. The reality, he says, is that business is almost entirely regional, with multinational firms aggressively competing in the triad of North America, Europe and East Asia. Rugman analyzes what this really means for companies and explains how they can develop successful regional/local strategies.
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Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $4.45, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Brownstown, MI, UNITED STATES, published 2001 by Amacom.
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Add this copy of The End of Globalization: Why Global Strategy is a Myth to cart. $21.03, very good condition, Sold by BookDrop rated 4.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2001 by Amacom Books.
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