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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business

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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business - Maxwell, Richard, and Dickman, Robert
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Consultants and media professionals Maxwell and Dickman explore the underlying principles of storytelling and show how these principles work together to help people in the real world.

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The Elements of Persuasion: Use Storytelling to Pitch Better, Sell Faster & Win More Business 2007, Harper Business, New York, NY

ISBN-13: 9780061179037

Hardcover