In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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Add this copy of Elements of Copywriting: the Essential Guide to to cart. $1.65, good condition, Sold by Seattle Goodwill rated 5.0 out of 5 stars, ships from Seattle, WA, UNITED STATES, published 2019 by Pearson.
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Add this copy of Elements of Copywriting: the Essential Guide to to cart. $1.86, good condition, Sold by Goodwill rated 5.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2019 by Pearson.
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Good. Corners are bent. Stains on outside cover/inside the book. Cover has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $2.59, like new condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1997 by MacMillan Publishing Company.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $2.59, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by MacMillan Publishing Company.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $2.95, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2019 by Pearson.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $3.84, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2019 by Pearson.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $3.84, good condition, Sold by ThriftBooks-Dallas rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by Pearson.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $3.84, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2019 by Pearson.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $3.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by MacMillan Publishing Company.
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Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $5.15, very good condition, Sold by Letusbegin rated 5.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 1998 by Pearson.