In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Read More
In the tradition of "The Elements of Style", here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Read Less
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $1.92, good condition, Sold by Orion Tech rated 5.0 out of 5 stars, ships from Arlington, TX, UNITED STATES, published 1998 by Pearson.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $2.19, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by MacMillan Publishing Company.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $2.20, very good condition, Sold by The Maryland Book Bank rated 5.0 out of 5 stars, ships from baltimore, MD, UNITED STATES, published 1997 by MacMillan Publishing Company.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $2.29, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2019 by Pearson.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $2.29, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2019 by Pearson.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $2.29, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2019 by Pearson.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $4.83, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by MacMillan Publishing Company.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. Very Good condition. Very Good dust jacket. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $4.83, good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1997 by MacMillan Publishing Company.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains.
Add this copy of Elements of Copywriting: the Essential Guide to to cart. $5.15, very good condition, Sold by Letusbegin rated 4.0 out of 5 stars, ships from Ossining, NY, UNITED STATES, published 1998 by Pearson.
Add this copy of The Elements of Copywriting: the Essential Guide to to cart. $5.29, good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1997 by Macmillan General Reference.
