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The Economics of Franchising - Blair, Roger D, and LaFontaine, Francine
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This 2005 book describes in much detail both how and why franchising works.

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The Economics of Franchising 2010, Cambridge University Press, New York

ISBN-13: 9780521775892

Trade paperback

The Economics of Franchising 2005, Cambridge University Press, New York

ISBN-13: 9780521772525

Hardcover