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The Economic Environment of Business

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The Economic Environment of Business - Sloman, John
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Introduces the essential principles of economics, all from the perspective of business. It also has sections which highlight the relationship with other business disciplines, including: globalisation, business strategy, Porter's five forces, the product life cycle, and business ethics.

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The Economic Environment of Business 2004, FT Press

ISBN-13: 9780273681328

Trade paperback