E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp ...
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E-Myth \ 'e-, 'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work Voted #1 business book by Inc. 500 CEOs. An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks you through the steps in the life of a business--from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed--and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. The E-Myth Revisited will help you grow your business in a productive, assured way.
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This is a must read for all business people. The way Mr. Gerber assesses business owners is brilliant. I've greatly benefitted from this book.
Norman
Jul 18, 2011
19 Chapters of Technical Dirty Work.
Author Michael Gerber directs you thorugh the meat of Business Ownership, and provides many details of Business Planning.
Not only does he help you develop a business plan, he also provides fictional character Sarah, to view success . Time consuming, but helps the entreprenur avoid allot of pitfalls. Highly recommended.
candiewalt
May 20, 2010
Very good book
Lots of answers to questions I didn't even know I had about running a business.
sghfromnj
Sep 8, 2007
E Myth Revisited
My entrepreneurial son recommended this book, and I can see why he would. It puts into a sort of course the pitfalls for ambitious business adventurers. I thought it was useful, but tiresome to plug through. Much of the information was crucial, but not new news. Sgh
