This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting ...
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This comprehensive introduction to advertising discourse examines the language of contemporary advertising, not as an isolated object, but in complex interaction with the texts around it, with music and pictures and, importantly, with the people who make and experience it. Clearly explaining relevant theories of linguistics and poetics, each chapter ends with a series of stimulating exercises, and theoretical discussion is accompanied by examples from literary and sub-literary texts and recent advertisements. Putting forward the controversial view that adverts answer a need for play and display in contemporary society, Guy Cook explores the social function of advertising, moving from the uses of sound and sight, through creativity and word play to the poetic intricacies of the text to assess the effect of these on the people who receive adverts everyday, and whose identity is partly constructed by them.
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Add this copy of The Discourse of Advertising to cart. $6.72, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by Routledge.
Add this copy of The Discourse of Advertising to cart. $18.90, very good condition, Sold by MYBOOKSNME rated 3.0 out of 5 stars, ships from MIAMI GARDENS, FL, UNITED STATES, published 2001 by Routledge.
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Very good in very good dust jacket. Trade paperback (US). Glued binding. 272 p. Contains: Illustrations. Interface. Audience: General/trade. BOX 91312. Soft Cover (Media mail takes 7-14 days); Special Note: ( ) CDs is (not included): This Paper back cover Used book has( no) stem bidding, front/back and pages wrinkle, creases, and (no) ripped pages) This book has Approximate(0)pages contains Highlight, Answered most of Questions, Notes, Names, Marker s Marks, or Under-lines. (Most of old Ex library s used Book may contains marker s marks, Tape residue, Names on the stem binding or erased, library s logo and Jacket cover cutting Important Note We sold All items bases on value. I check each pages base on my visual aspect. Email: If you are not at most 65% satisfied with this item, do not keep it return the item. You must return it within 7 days for full refund.
Add this copy of The Discourse of Advertising to cart. $52.29, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by Routledge.
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Fine. Trade paperback (US). Glued binding. 268 p. Contains: Illustrations, black & white. Interface. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Discourse of Advertising to cart. $78.27, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2001 by Routledge.
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Seller's Description:
New. Trade paperback (US). Glued binding. 268 p. Contains: Illustrations, black & white. Interface. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
