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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules

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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules - Stevens, Mike
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SHORTLISTED: Business Book Awards 2023 - Start Up/Scale Up Build your DTC brand by learning from the best. As consumer buying habits continue to shift, more and more brands are turning their attention to e-commerce and selling direct. However, few manage to succeed at scale. Overcome the challenges of the ever-increasing cost of marketing, the demands of customer service, complicated logistical requirements and the perils of selecting the right technology by learning from the DTC pioneers who have got it right. Read the ...

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The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules 2022, Kogan Page Ltd, London

ISBN-13: 9781398605428

Trade paperback

The Direct to Consumer Playbook: The Stories and Strategies of the Brands that Wrote the DTC Rules 2022, Kogan Page Ltd, London

ISBN-13: 9781398605442

Hardcover