In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic ...
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In today's high-tech world, all companies are striving to create business value from digital data, but the real value in data comes from how it is used to make decisions. At the end of the day, what drives the results your company achieves is the millions of decisions made every day that are influenced by customer interactions and transactions. In this groundbreaking book, Larry Rosenberger and John Nash draw on over fifty years of experience in helping companies automate, improve, and connect decisions. Using analytic techniques first pioneered by Fair Isaac Corporation, the authors clearly show how today's forward-thinking executives and managers are using analytic insights to ensure their decisions keep up with information complexity and the pace of change--especially changes in consumer behavior and attitudes, in regulations, and in competitive actions and reactions. The authors explain how making better decisions through a combination of data, mathematics, and software can lead to a more customer-centric, cost-competitive, and creative organization. Highly accessible, The Deciding Factor helps demystify the math and information technology behind decision management for the business manager who may not be a mathematics or computer science wizard. As practical as it is approachable, the book answers such questions as: How does a multinational consumer packaged-goods company build brand loyalty one person at a time? How does a consumer credit-card company process millions of transactions every second and keep fraud under control? How can a big-box retailer increase per-customer profitability? Rosenberger and Nash offer a much-needed resource for decision makers from the boardroom to the front line, a resource that provides guidance to create and unlock new sources of value from an organization's decisions.
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Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $4.08, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2009 by Jossey-Bass.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $4.08, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Jossey-Bass.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $4.25, very good condition, Sold by Housing Works Online Bookstore rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2009 by Jossey-Bass.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $5.32, good condition, Sold by Once Upon A Time Books rated 1.0 out of 5 stars, ships from Tontitown, AR, UNITED STATES, published 2009 by Jossey-Bass.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of The Deciding Factor: The Power of Analytics to Make to cart. $8.45, very good condition, Sold by German's Book Sale rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2009 by Jossey-Bass.
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Very good in very good dust jacket. Ex-library. Sewn binding. Cloth over boards. With dust jacket. 249 p. Contains: Unspecified, Tables, black & white, Figures. Audience: General/trade.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $8.99, very good condition, Sold by Patrico Books rated 5.0 out of 5 stars, ships from Apollo Beach, FL, UNITED STATES, published 2009 by Jossey-Bass.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $12.99, good condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2009 by Jossey-Bass.
Add this copy of The Deciding Factor: The Power of Analytics to Make to cart. $20.60, new condition, Sold by German's Book Sale rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2009 by Jossey-Bass.
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New in new dust jacket. Sewn binding. Cloth over boards. With dust jacket. 249 p. Contains: Unspecified, Tables, black & white, Figures. Audience: General/trade.
Add this copy of The Deciding Factor: the Power of Analytics to Make to cart. $100.54, new condition, Sold by GridFreed rated 5.0 out of 5 stars, ships from North Las Vegas, NV, UNITED STATES, published 2009 by Jossey-Bass.
