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The Data Webhouse Toolkit: Building the Web- Enabled Data Warehouse

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The Data Webhouse Toolkit: Building the Web- Enabled Data Warehouse - Kimball, Ralph, PH.D., and Merz, Richard
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"Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing, IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. ...

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The Data Webhouse Toolkit: Building the Web- Enabled Data Warehouse 2000, John Wiley & Sons, New York, NY

ISBN-13: 9780471376804

Hardcover