It is widely recognised that not all customers are equal, and that 80% of an organisation's profits can come from 20% of its customers. Yet many companies are still unaware of who these customers are and therefore fail to recognise the importance of their loyalty to their business. This audit shows you how to plan and implement a customer loyalty audit in a straightforward and practical manner. It provides you with a framework that addresses some of the logistical and process requirements of conducting a customer loyalty ...
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It is widely recognised that not all customers are equal, and that 80% of an organisation's profits can come from 20% of its customers. Yet many companies are still unaware of who these customers are and therefore fail to recognise the importance of their loyalty to their business. This audit shows you how to plan and implement a customer loyalty audit in a straightforward and practical manner. It provides you with a framework that addresses some of the logistical and process requirements of conducting a customer loyalty audit, it describes: How customer satisfaction can achieve true competitive advantage The importance of achieving lifelong customer retention How to differentiate between various groups of customers and focus on core customers The principles of customer loyalty The steps needed to attain and maintain customer loyalty
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Add this copy of The Customer Loyalty Audit to cart. $60.12, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2010 by Cambridge Strategy Publications.
Add this copy of The Customer Loyalty Audit to cart. $90.73, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2010 by Triarchy Press Ltd.
Add this copy of The Customer Loyalty Audit to cart. $107.00, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Hialeah, FL, UNITED STATES, published 2010 by Triarchy Press Ltd.
