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The Cultural Environment of International Business

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The Cultural Environment of International Business - Terpstra, Vern, and David, Kenneth, Mr.
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The Cultural Environment of International Business was written to help the reader understand the complexities of operating in foreign environments -- a task crucial to success in international business. A strong environmental approach illustrates how organizations should orient themselves in order to respond to issues that stem from the differing logic and objectives of foreign organizations, associates, or regulators.

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The Cultural Environment of International Business 1991, Thomson South-Western, Cincinnati, OH

ISBN-13: 9780538800037

3rd Revised edition

Trade paperback

The Cultural Environment of International Business 1985, Thomson South-Western

ISBN-13: 9780538198707

2nd edition

Trade paperback