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The Cult of Creativity: A Surprisingly Recent History

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The Cult of Creativity: A Surprisingly Recent History - Franklin, Samuel W
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"Samuel Weil Franklin shows that in postwar America, the newfangled term "creativity" was the product of campaigns to harness the power of the individual to the demands of capitalist production and global hegemony. Franklin reveals that the champions of creativity were psychologists, educators, and management consultants who benefited from postwar technological progress yet worried that the resulting society might promote conformity and stifle ingenuity. Against increasingly reified institutions and systems, the "creative ...

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The Cult of Creativity: A Surprisingly Recent History 2023, University of Chicago Press

ISBN-13: 9780226657851

Hardcover