Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an ...
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Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an overarching analysis.
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Add this copy of Cowboy Hero & Its Audience: Popular Culture as Market to cart. $11.16, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2000 by Popular Press 1.
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Add this copy of Cowboy Hero & Its Audience: Popular Culture As Market to cart. $12.51, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2000 by University of Wisconsin Press.
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Add this copy of Cowboy Hero & Its Audience: Popular Culture as Market to cart. $14.00, very good condition, Sold by Chatt PublicLibraryFoundation rated 4.0 out of 5 stars, ships from Chattanooga, TN, UNITED STATES, published 2000 by Popular Press 1.
