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The Cowboy Hero & Its Audience: Popular Culture as Market Derived Art

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The Cowboy Hero & Its Audience: Popular Culture as Market Derived Art - Walle, Alf H
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Using the history of the cowboy story from 1820 to 1970 as an extended example, Alf H. Walle combines popular culture scholarship with marketing theory to provide a hybrid analysis. Wall examines major authors and genres of Western American literature and film; he also explores why certain respected authors were unable to significantly impact the cowboy story even though their innovations were embraced by later generations. Finally Wall provides a hybrid analysis combining business and popular culture theory in an ...

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The Cowboy Hero & Its Audience: Popular Culture as Market Derived Art 2000, Popular Press

ISBN-13: 9780879728113

Hardcover

Cowboy Hero & Its Audience: Popular Culture As Market Derived Art 2000, University of Wisconsin Press

ISBN-13: 9780879728120

Trade paperback