This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organisation, and outwards to the general public. By examining this ...
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This text is intended to make busines people aware of their corporate image as an asset and to give guidance on implementing a corporate identity programme defining the various types of identity programme, the author aims to show how programmes can be started up efficiently through the informed selection of consultants and the setting up of feasible objectives. He then demonstrates how best to communicate corporate identity as a coherent message through the organisation, and outwards to the general public. By examining this image process step-by-step and bringing in an extremely wide body of international case studies, it demonstrates how an appropriately designed programme can play a key role in overall corporate strategy. Major discussions within the text include: the value of corporate identity, corporate identity in practice, setting objectives, communicating the programme and implementing the programme.
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Add this copy of The Corporate Image: Strategies for Effective Identity to cart. $19.67, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Kogan Page Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 500grams, ISBN: 0749400412.
Add this copy of The Corporate Image: Strategies for Effective Identity to cart. $25.58, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Kogan Page Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780749400415.
Add this copy of The Corporate Image: Strategies for Effective Identity to cart. $25.58, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1990 by Kogan Page Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 0749400412.
Add this copy of The Corporate Image: Strategies of Effective Identity to cart. $34.28, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by Taylor & Francis Group.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
