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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right - Casey, Meghan
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This go-to guide is ideal for Web design, user experience, business students and any other students tasked with developing clear and consistent content in any medium. It provides guidelines for developing and implementing a content strategy, and an abundance of examples along with concrete suggestions and action plans for implementing these strategies. In the end, students will be able to: - Tell a cohesive story, which translates into conversions - Stop wasting time and money re-writing the same or similar content ...

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right 2023, New Riders Publishing, Indianapolis

ISBN-13: 9780138059279

2nd edition

Trade paperback

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right 2015, New Riders Publishing

ISBN-13: 9780134105109

Trade paperback