In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book ...
Read More
In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business Through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the second edition of the pioneering content book Clout, offers a modernized and comprehensive approach for planning, creating, delivering, and optimizing content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organizations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts
Read Less
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $21.88, good condition, Sold by Blindpigbooks rated 5.0 out of 5 stars, ships from Salt Lake City, UT, UNITED STATES, published 2018 by New Riders.
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $21.89, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2018 by New Riders Publishing.
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $26.94, like new condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by New Riders Publishing.
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $26.94, very good condition, Sold by FirstClassBooks rated 4.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2018 by New Riders Publishing.
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $35.88, good condition, Sold by Red's Corner rated 5.0 out of 5 stars, ships from Tucker, GA, UNITED STATES, published 2018 by New Riders Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. All orders ship by next business day! This is a used paperback book. Has moderate wear on cover and/or pages. Has no markings on pages. Spine has been opened/creased. For USED books, we cannot guarantee supplemental materials such as CDs, DVDs, access codes and other materials. We are a small company and very thankful for your business!
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $57.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2018 by New Riders.
Add this copy of Content Advantage (Clout 2.0), the: the Science of to cart. $91.09, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2018 by New Riders.
