Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting dissident style that is so commonplace in today's hip, commercial culture emerged. 19 halftones. 10 graphs.
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Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting dissident style that is so commonplace in today's hip, commercial culture emerged. 19 halftones. 10 graphs.
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Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $9.70, fair condition, Sold by Dream Books Co. rated 5.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 1998 by University of Chicago Press.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $11.19, fair condition, Sold by 2nd Life Books rated 5.0 out of 5 stars, ships from Burlington, NJ, UNITED STATES, published 1998 by University of Chicago Press.
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Fair. A readable copy. All pages are intact and the cover is intact. Dust jacket may be missing. Pages can include considerable highlighting markings writing but cannot obscure the text. May be an Ex-lib. copy and have standard library stamps and or stickers. May NOT include discs or access code or other supplemental material. We ship Monday-Saturday and respond to inquiries within 24 hours.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $13.44, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1998 by University of Chicago Press.
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Fine. Trade paperback (US). Glued binding. 322 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $15.62, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1998 by University of Chicago Press.
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New. Trade paperback (US). Glued binding. 322 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Conquest of Cool Format: Paperback to cart. $15.63, new condition, Sold by Websew Inc rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 1998 by University of Chicago Press.
Add this copy of The Conquest of Cool to cart. $15.73, very good condition, Sold by eCampus rated 5.0 out of 5 stars, ships from Lexington, KY, UNITED STATES, published 1998 by Univ of Chicago Pr.