Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting dissident style that is so commonplace in today's hip, commercial culture emerged. 19 halftones. 10 graphs.
Read More
Thomas Frank's revealing new study shows how, during the "creative revolution" of the 1960s, the ad industry turned savagely on the very icons it had created in the 1950s, celebrating irrepressible youth with the Pepsi Generation, and imagining brands as signifiers of rule-breaking, defiance, difference, and revolt. Thus, the strategy of co-opting dissident style that is so commonplace in today's hip, commercial culture emerged. 19 halftones. 10 graphs.
Read Less
Add this copy of The Conquest of Cool Format: Paperback to cart. $20.40, new condition, Sold by indoo rated 4.0 out of 5 stars, ships from Avenel, NJ, UNITED STATES, published 1998 by University of Chicago Press.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $30.31, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 1998 by University of Chicago Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 322 p. Contains: Illustrations. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of The Conquest of Cool to cart. $30.32, new condition, Sold by Paperbackshop rated 4.0 out of 5 stars, ships from Bensenville, IL, UNITED STATES, published 1998 by University of Chicago Press.
Add this copy of The Conquest of Cool to cart. $33.36, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1998 by University of Chicago Press.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $34.66, new condition, Sold by Kennys.ie rated 4.0 out of 5 stars, ships from Galway, IRELAND, published 1998 by University of Chicago Press.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt. Num Pages: 298 pages, 19 halftones, 8 tables. BIC Classification: 3JJPK; HBTB; JFC; JFFT; JHM; KNTY. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 229 x 18. Weight in Grams: 454. 1998. 1st Edition. Paperback.....We ship daily from our Bookshop.
Add this copy of The Conquest of Cool: Business Culture, Counterculture, to cart. $34.80, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1998 by University of Chicago Press.
