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The Complete Idiot's Guide to Branding Yourself

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A brand new look at a time-tested business practice. Using powerful techniques refined in the heat of business competition, this book guides readers in defining and building a personal brand that is distinctive, relevant, and consistent. It includes: An in-depth understanding of the principles of successful brand building-in any context Practical tools to build and manage powerful relationships Strategies for aligning personal brand values with an employer's brand values, and making brand-building a successful endeavor for ...

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The Complete Idiot's Guide to Branding Yourself 2009, Alpha Books, New York, NY

ISBN-13: 9781592578962

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