Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial ...
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Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments.
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Add this copy of The Commercialization of American Culture: New to cart. $18.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 1995 by Sage Publications, Inc.
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Very good. No dust jacket. Ex-library. Sewn binding. Cloth over boards. 312 p. Audience: General/trade. LCCN 95035569 Type of material Book Personal name McAllister, Matthew P. Main title The commercialization of American culture: new advertising, control, and democracy / by Matthew P. McAllister. Published/Created Thousand Oaks: Sage Publications, c1996. Description xii, 296 p.; 23 cm. ISBN 0803953798 (c: alk. paper) 0803953801 (p: alk. paper) LC classification HF5813. U6 M327 1996 Subjects Advertising--Social aspects--United States. Mass media--Social aspects--United States. Advertising--United States--History--20th century. Notes Includes bibliographical references (p. 260-274) and index. Dewey class no. 659.1/042 Geographic area code n-us---