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The Cmo of People: Manage Employees Like Customers

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The Cmo of People: Manage Employees Like Customers - Navin, Peter, and Creelman, David
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A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with action

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The Cmo of People: Manage Employees Like Customers 2021, de Gruyter, Berlin/Boston

ISBN-13: 9783110752960

2nd edition

Trade paperback