After eight years of investigation, the first ever account of two of the leviathans of a multi-billion dollar industry penetrates the secretive and cut-throat world of chocolate. Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonald's and Kellogg, it has 18% of the UK confectionary market led by its most famous eponymous chocolate bar. Hershey, now its main rival, was once a close ally but after the split Hershey built its success by stealing top ...
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After eight years of investigation, the first ever account of two of the leviathans of a multi-billion dollar industry penetrates the secretive and cut-throat world of chocolate. Mars Inc is a multinational, multibillion-dollar empire. Bigger than such corporate giants as McDonald's and Kellogg, it has 18% of the UK confectionary market led by its most famous eponymous chocolate bar. Hershey, now its main rival, was once a close ally but after the split Hershey built its success by stealing top executives away from Mars. Now Hershey is suing Mars in federal court, claiming that they have illegally copied the packaging of Hershey's famous Reese's Peices for use on Peanut Butter M&Ms. Since Mars was founded in 1922 by Frank Mars, the family have amassed a fortune reputed to be worth $12.5 billion - the 5th largest in the world. Hershey is now owned by a charitable trust whose profits fund the wealthiest orphanage in the world. Mars is now run by Frank's two grandsons and the family values, precepts and eccentricities permeate every aspect of the business. A pinhole in a Snickers is cause enough to destroy an entire production run and until now employees had been forbidden to talk about their work to outsiders. The CIA once prepared a special report on the Soviet chocolate market for Mars, in violation of its own politics, while in the 1940's and 50's Hershey sold chocolate extracts to pep up Coca Cola and improve the flavour of cigarettes. Never before has there been a detailed account of life behind the previously closed corporate doors of these giants of chocolate, where industrial espionage and covert operations are favourite weapons in the battle for market share...
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Add this copy of The Chocolate Wars: Inside the Secret Worlds of Mars to cart. $16.08, good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 1999 by HarperCollins Business.
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Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading.
Add this copy of The Chocolate Wars: Inside the Secret Worlds of Mars to cart. $20.52, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by HarperCollins.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 800grams, ISBN: 9780002553513.
Add this copy of The Chocolate Wars: Inside the Secret Worlds of Mars to cart. $24.34, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2000 by HarperCollins Business.
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Very good. Simply Brit – welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there's something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality.
Add this copy of The Emperors of Chocolate: Inside the Secret World of to cart. $41.99, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1999 by HarperCollins.
Add this copy of The Chocolate Wars: Inside the Secret Worlds of Mars to cart. $46.12, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2000 by Harpercollins Business.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 350grams, ISBN: 9780006532392.
Add this copy of The Chocolate Wars: Inside the Secret Worlds of Mars to cart. $78.60, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2000 by Broadway Books.
