It is rapidly dawning on UK companies that their charitable activities need to be framed in a proper strategic context and to be accountable both to shareholders, employees and to the wider community. This text aims to establish late 1990s best practice, show what the benefits and dangers are, and how the process should be managed and evaluated. It looks at the charities themselves as businesses, suggesting how they can be analyzed through their aims, achievements and accountability.
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It is rapidly dawning on UK companies that their charitable activities need to be framed in a proper strategic context and to be accountable both to shareholders, employees and to the wider community. This text aims to establish late 1990s best practice, show what the benefits and dangers are, and how the process should be managed and evaluated. It looks at the charities themselves as businesses, suggesting how they can be analyzed through their aims, achievements and accountability.
Read Less
Add this copy of The Cbi Guide to Corporate Sponsorship of Good Causes to cart. $36.53, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1999 by Kogan Page Ltd.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 950grams, ISBN: 0749429097.
