The Business of Media: Corporate Media and the Public Interest

The Business of Media focuses on the changing media industry and the tension between the media industry s insatiable quest for profits and a democratic society s need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create ... Read More

The Business of Media focuses on the changing media industry and the tension between the media industry s insatiable quest for profits and a democratic society s need for a media system that serves the public interest. The book reviews the history of the industry and its evolving technologies; examines how the structure and business strategies of the industry are changing; and considers the potential influence the new media industry will have on society. It also looks at how policy and citizen action can help to create media that contribute to a more vibrant public sphere. Read Less

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  	This is a digital edition of this title. Rent eBook (3 Options) 90 Day Rental: $57.00 (Expires Mar 10, 2025) 120 Day Rental: $65.00 (Expires Apr 09, 2025) 180 Day Rental: $72.00 (Expires Jun 08, 2025) Buy eBook Lifetime Access: $104.00 Title: The Business of Media by David Croteau; William Hoynes Publisher: SAGE Publications, Inc. (US) Print ISBN: 9781412913157, 1412913152 eText ISBN: 9781071822456 Edition: 2005 2nd edition Format: PDF eBook	$57.00 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ