This book is about challenge and change in European business resulting from the Single European Market and also wider processes of internationalization and globalization. Unlike most analyses of 1991, written by professional commentators, the book is based on the views and experiences of managers themselves. The authors conducted a major investigation amongst senior managers from a range of industries in seven European countries (UK, France, Italy, Germany, Spain, Netherlands and Denmark). The book explores the strategic ...
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This book is about challenge and change in European business resulting from the Single European Market and also wider processes of internationalization and globalization. Unlike most analyses of 1991, written by professional commentators, the book is based on the views and experiences of managers themselves. The authors conducted a major investigation amongst senior managers from a range of industries in seven European countries (UK, France, Italy, Germany, Spain, Netherlands and Denmark). The book explores the strategic implications of a Single European Market as perceived by managers, for example in industry and supplier organization, distribution systems and competition within and from outside Europe, particularly Japan. It shows how 1992 is seen less as a unique European event than as part of the more general processes of globalization. It includes detailed analyses of four industries representing different levels of pre-1992 internationalization - publishing, automobiles, retails banking and brewing. What emerges clearly through the book is that a Single European Market poses significant paradoxes which will need to be managed. These include the potential of national differences within Europe in strategies and approach being heightened rather than reduced, of a Europe which is both strengthened as an international economic force but also more attractive and therefore exposed to extra-European competition. Managing the Paradox of Europe will be essential reading for managers both within and outside Europe and for all those involved in teaching and studying corporate strategy and international business.
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Add this copy of The Business of Europe: Managing Change to cart. $8.53, very good condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 1992 by SAGE Publications.
Add this copy of The Business of Europe: Managing Change to cart. $11.18, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 1992 by Sage Publications (CA).
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of The Business of Europe: Managing Change to cart. $28.19, fair condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1992 by Sage Publications Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 400grams, ISBN: 9780803987463.
Add this copy of The Business of Europe: Managing Change to cart. $38.92, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1992 by Sage Publications Ltd.