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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters

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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters - Rooksby, Jacob H
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Presuming no background knowledge of intellectual property, and ending with a call to action, The Branding of the American Mind explores applicable laws, legal regimes, and precedent in plain English, making the book appealing to anyone concerned for the future of higher education.

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The Branding of the American Mind: How Universities Capture, Manage, and Monetize Intellectual Property and Why It Matters 2016, Johns Hopkins University Press, Baltimore

ISBN-13: 9781421420806

Hardcover