Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they ...
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Your small business is a brand. You as a business person are a brand! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design, not default. Learn how to deploy a brandstrategy to increase your influence in your industry and within your company, and become a recognized thought leader in your field. The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful business or personal brand.
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