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The Brain Sell: When Science Meets Shopping

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The Brain Sell: When Science Meets Shopping - Lewis, David
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Science has made the leap from the lab to come to a store near you and the effects on us are phenomenal. Corporations in hyper-competition are now using the new mind sciences to analyze how and when we shop, and the hidden triggers that persuade us to consume. From bargains in the Big Apple to the bustling bazaars of Istanbul, from in-store to interactive and online to mobile, neuromarketing pioneer Dr. David Lewis goes behind the scenes of the persuasion industry to reveal the powerful tools and techniques, technologies ...

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The Brain Sell: When Science Meets Shopping 2013, Nicholas Brealey Publishing, London

ISBN-13: 9781857886016

Trade paperback