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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture

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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture - Hong, Euny
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How did a really unhip country suddenly become cool? How could a nation that once banned miniskirts, long hair on men and rock 'n' roll come to mass produce pop music and a K-pop star that would break the world record for the most YouTube hits? Who would have predicted that a South Korean company that used to sell fish and fruit (Samsung) would one day give Apple a run for its money? And just how does South Korea plan to use pop culture to beat America at its own game. Welcome to South Korea: The Brand. In The Birth of ...

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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture 2014, Picador USA, New York

ISBN-13: 9781250045119

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The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture 2014, Simon & Schuster Ltd, London

ISBN-13: 9781471131042

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