Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an ...
Read More
Future growth will require that all corporations undergo... The Big Shift. This book proposes the unpopular: right size the traditional cultural silo and place multicultural consumers front and center of mainstream marketing to drive growth. The convergence of a changing demography, new technologies and a fragmented media ecosystem has transformed marketing as we know it, yet marketing to Latinos continues to lag significantly, bound by an outdated paradigm and a total market strategy that has failed to address an increasingly diverse marketplace. This book takes a critical look at the past, present and future of marketing to Latinos and advances a strategic framework of how marketers can take their business to new heights in the 21st century.
Read Less
Add this copy of The Big Shift: Redefining Marketing in a Multicultural to cart. $16.09, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2020 by Center for Multicultural Science.
Add this copy of The Big Shift: Redefining Marketing in a Multicultural to cart. $21.62, new condition, Sold by Just one more Chapter, ships from Miramar, FL, UNITED STATES, published 2020 by Center for Multicultural Scien.
Add this copy of The Big Shift: Redefining Marketing in a Multicultural to cart. $25.49, new condition, Sold by Russell Books rated 4.0 out of 5 stars, ships from Victoria, BC, CANADA, published 2020 by Center for Multicultural Science.
Add this copy of The Big Shift: Redefining Marketing in a Multicultural to cart. $71.27, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2020 by Center for Multicultural Scien.
