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Weaver created TV as we know it today. As program chief and president of NBC during the 1950s, he developed shows like Today and The Tonight Show, instituted multiple sponsorship of telecasts, and ensured that programs would be owned by networks rather than ad agencies. A fascinating memoir of the early days of radio and TV. Photos.

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The Best Seat in the House: The Golden Years of Radio and Television 1993, Knopf Publishing Group, New York, NY

ISBN-13: 9780679408352

Hardcover