The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and ...
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The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
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Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $49.91, fair condition, Sold by Omega Books and More rated 5.0 out of 5 stars, ships from Springdale, AR, UNITED STATES, published 2017 by CQ Press.
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Fair. **PLEASE READ** The cover shows wear. **PLEASE READ** There is a significant bend on the cover of this book! ! **PLEASE READ** There is a rip on the cover of this book. FAST shipping, FREE tracking, and GREAT customer service! We also offer EXPEDITED and TWO DAY shipping options on qualifying orders.
Add this copy of The Basics of Media Writing: A Strategic Approach to cart. $49.95, fair condition, Sold by Book Culture Inc. rated 4.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2017 by CQ Press.
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Fair. Obviously well-worn, but no text pages missing. May have highlighting and marginalia, but markings do not interfere with readability. Textbooks do not have accompanying CDs or access codes. Ships from an indie bookstore in NYC. Trade paperback (US). Glued binding. 568 p.
Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $49.96, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by CQ Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $49.99, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by CQ Press.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $50.01, fair condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by CQ Press.
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Fair. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $52.62, good condition, Sold by greenway rated 5.0 out of 5 stars, ships from Chattanooga, TN, UNITED STATES, published 2017 by CQ Press.
Add this copy of The Basics of Media Writing: a Strategic Approach to cart. $70.09, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2017 by CQ Press.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
