The Bare Bones Introduction to Integrated Marketing Communication

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. Read More

This small, inexpensive text is an in-depth yet simply stated discussion on the business and structure of integrated marketing communication (IMC). The book focuses exclusively on introductory issues concerning integrated marketing communication as both a communication device and as a profession. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 120 Day Rental: $35.75 (Expires Mar 07, 2025) 180 Day Rental: $41.25 (Expires May 06, 2025) Buy eBook Lifetime Access: $55.00 Title: The Bare Bones Introduction to Integrated Marketing Communication by Robyn Blakeman Publisher: Rowman & Littlefield Publishing Group Print ISBN: 9780742555402, 0742555402 eText ISBN: 9780742571198 Edition: 2008 Format: PDF eBook	$35.75 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ