The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. ...
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The Art of Digital Persuasion is a timely follow-up to Jeff Hasen's second book, The Art of Mobile Persuasion. It took a deep look into the adoption of smartphones and the impacts on brands. Through insights from the sharpest digital marketers, the book explored the intimate relationship that billions have with their mobile device. It asked whether there was room for brands or is three a crowd? But that was then. Before voice assistants. Before the Internet of Things. Before augmented reality. Before machine learning. Before virtual reality. And so on. In The Art of Digital Persuasion, we examine WHAT NOW for marketers. Where will we now find our customers? How must we cater to them? The Art of Digital Persuasion features exclusive interviews with digital leaders from ESPN, Google, Expedia, Amazon, Twitter and more. It provides actionable lessons to guide your path to success.
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Add this copy of The Art of Digital Persuasion: How the World's Most to cart. $7.81, new condition, Sold by Books Liquidation rated 5.0 out of 5 stars, ships from Sacramento, CA, UNITED STATES, published 2019 by Independently Published.
Add this copy of The Art of Digital Persuasion: How the World's Most to cart. $8.89, good condition, Sold by Books From California rated 4.0 out of 5 stars, ships from Simi Valley, CA, UNITED STATES, published 2019 by Independently published.
Add this copy of The Art of Digital Persuasion: How the World's Most to cart. $12.87, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Independently Published.
