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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty

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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty - Gallo, Carmine
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Rounding out his Steve Jobs/Apple trilogy, Carmine Gallo reveals the iconic brands five steps of service that all customer-facing employees follow to engage customers in a retail setting: Approach, Probe, Present, Listen, End with a fond farewell.

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The Apple Experience: Secrets to Building Insanely Great Customer Loyalty 2012, McGraw-Hill Companies, New York, NY

ISBN-13: 9780071793209

Hardcover