A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate ...
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A new edition of the definitive handbook on word-of-mouth marketing, completely revised and updated for today's online world With two-thirds new material and scores of current examples from today's most successful companies, The Anatomy of Buzz Revisited takes readers inside the world of word-of-mouth marketing and explains how and why it works. Based on over one hundred new interviews with thought leaders, marketing executives, researchers, and consumers, The Anatomy of Buzz Revisited shows how to: * Generate genuine buzz both online and off. * Encourage people to talk about your products and services--and help spread the word among their friends, colleagues, and communities. * Adapt traditional word-of-mouth strategies in today's era of Facebook, YouTube, and consumer-generated media. Smart, surprising, and filled with cutting-edge strategies and insights, The Anatomy of Buzz Revisited is essential for anyone who wants to get attention for a product, message, or idea in today's message-cluttered world.
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Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $1.99, like new condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2009 by Crown Publishing Group.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $1.99, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Crown Publishing Group.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $1.99, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Crown Publishing Group.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $1.99, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Crown Publishing Group.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $2.01, good condition, Sold by Off The Shelf rated 5.0 out of 5 stars, ships from Imperial, MO, UNITED STATES, published 2009 by Crown Publishing Group.
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The item shows wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact (including the dust cover, if applicable). Spine may show signs of wear. Pages may include limited notes and highlighting. May NOT include discs, access code or other supplemental materials.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $4.24, very good condition, Sold by Half Price Books Inc rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2009 by Crown Currency.
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Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $6.94, good condition, Sold by BookDrop rated 5.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2009 by Crown.
Add this copy of The Anatomy of Buzz Revisited: Real-Life Lessons in to cart. $7.25, like new condition, Sold by 2VBooks rated 4.0 out of 5 stars, ships from Derwood, MD, UNITED STATES, published 2009 by Crown Business.
