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The American Television Industry offers a concise and accessible introduction to TV production, programming, advertising, and distribution in the United States. The authors outline how programs are made and marketed, and furthermore provide an insightful overview of key players, practices, and future trends.

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    • Title: The American Television Industry by Michael Curtin; Jane Shattuc
    • Publisher: Bloomsbury UK
    • Print ISBN: 9781844573370, 1844573370
    • eText ISBN: 9781844575756
    • Edition: 2009 1st edition
    • Format: PDF eBook
    $26.30
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