Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.
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Add this copy of The Advertising Controversy: Evidence on the Economic to cart. $35.38, very good condition, Sold by Hay-on-Wye Booksellers rated 3.0 out of 5 stars, ships from Hereford, UNITED KINGDOM, published 1981 by Praeger.
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Seller's Description:
Very Good. Unused, outer pages have minor shelf wear, book content is in very good condition. Sewn binding. Cloth over boards. 252 p. Contains: Unspecified.
Add this copy of The Advertising Controversy: Evidence on the Economic to cart. $74.77, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 1981 by Praeger.
Add this copy of The Advertising Controversy: Evidence on the Economic to cart. $101.99, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 1981 by Praeger.
Add this copy of The Advertising Controversy: Evidence on the Economic to cart. $115.44, new condition, Sold by Ria Christie Books rated 5.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 1981 by Praeger.