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The Advertising Concept Book: Think Now, Design Later. by Pete Barry

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Here is a systematically-presented course on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others.

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The Advertising Concept Book: Think Now, Design Later. by Pete Barry 2009, Thames & Hudson, London, England

ISBN-13: 9780500514054

Hardcover