*** BUY DIRECT FROM THE PUBLISHER AND SAVE! GO TO: https: //store.cpatrendlines.com/shop/bl-smm/ ***** The step-by-step guide for establishing social media goals and determining the best platforms. With educational information and practical workbook exercises. Plus: How and when to communicate, how to measure success, and ways to win enthusiastic support among partners and staff. Featuring solid examples and essential tools. From the Preface In today's world of CPA firms, marketing has taken a leap from the back seat to a ...
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*** BUY DIRECT FROM THE PUBLISHER AND SAVE! GO TO: https: //store.cpatrendlines.com/shop/bl-smm/ ***** The step-by-step guide for establishing social media goals and determining the best platforms. With educational information and practical workbook exercises. Plus: How and when to communicate, how to measure success, and ways to win enthusiastic support among partners and staff. Featuring solid examples and essential tools. From the Preface In today's world of CPA firms, marketing has taken a leap from the back seat to a seat at the strategic table. With more and more firms focusing on marketing efforts, it makes a CPA wonder, "How does my firm continue to stay ahead of the curve to attract clients and to move the firm higher on its journey to increasing lead generation?" Marketing is one solution. Social media has allowed firms to expand their reach to new prospects within industries, geographic regions, and new target markets. It has also provided them with a platform or stage to communicate with audiences interested in their products, services, corporate governance, and firm culture. Digital marketing has helped to increase touch points with existing clients and leads unlike anything in the past. Just think about the leads a firm gets when people download a whitepaper, refer a new client through an email drip campaign, or sign up to receive tips and tools they can use to increase their internal control efforts, while reducing risk. This book was written to help you address the strategic marketing initiatives for your firm, focusing on social media and digital marketing. In an effort to help you create a strategic plan, there are many activities, check lists, and tips to help you along the way. As a professional services firm marketer, including firms such as KPMG, the AICPA and CPA.com, plus my own company's CPA clients, my goal is to help you to develop a strategic marketing effort that aligns with your budget-no matter what that amount may be. In the following chapters you will be exposed to statistics, case studies, best practices, and a lot of activities to help you find the right approach for your firm. Consider each chapter as a stand-alone element or work your way through the book.
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