Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
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Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
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Add this copy of Textuality and Contextuality: Cross-Cultural to cart. $11.00, like new condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2017 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2017, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of Textuality and Contextuality: Cross-Cultural to cart. $11.00, very good condition, Sold by Powell's Books Chicago rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 2017 by Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften.
Edition:
2017, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Add this copy of Textuality and Contextuality: Cross-Cultural to cart. $36.39, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Newport Coast, CA, UNITED STATES, published 2017 by Peter Lang GmbH, International.
Edition:
2017, Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
