Textuality and Contextuality: Cross-Cultural Advertising from the Perspective of High- vs. Low-Context Cultures in Europe

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers. Read More

Exploring the genre of advertising in three European languages (British English, French and Polish), this volume offers a contrastive study of the differences between high- and low-context cultures. Aspects covered include the use of foreign languages, the relation between text and images and the interaction between advertising images and readers. Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $85.65 Title: Textuality and Contextuality by Aneta Smoliå„Ska Publisher: Peter Lang Print ISBN: 9783631668771, 3631668775 eText ISBN: 9783631706442 Edition: 2017 1st edition Format: EPUB eBook	$85.65 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ