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Technology Entrepreneurship: Creating, Capturing, and Protecting Value

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Technology Entrepreneurship: Creating, Capturing, and Protecting Value - Duening, Thomas N, Dr., and Hisrich, Robert A, and Lechter, Michael A
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Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students.

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Technology Entrepreneurship: Creating, Capturing, and Protecting Value 2009, Academic Press

ISBN-13: 9780123745026

Hardcover